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Stakeholders in the Sounds Of Things Ecosystem

Stakeholders in the Sounds Of Things Ecosystem

How can you become part of the Sound of Things ecosystem?

It is the nature of metaverses that one can express themselves through several personas. Indeed, the list of the personas that one can take in metaverses is growing with the innovation that is going on in the ecosystem.

The SoundsOfThings metaverse has at least five major stakeholders or personas, with each incentivized differently. It is important to point out that an individual can be more than one type of stakeholder on the platform.

All the stakeholders create, share, and consume value from the audio content.


This is the person who uses the platform as one would Instagram. They create Sound Emotions, short, interesting records of sound mixed with professionally composed soundtracks, and upload them onto the platform for others to consume. They also consume Sound Emotions created and uploaded by others.

The creators/consumers are incentivized to vote for the best Sound Emotions they come across in the metaverse. The incentive is in the form of earning the Sound Token (SOT), the native coin of the metaverse.

The Sound Emotions that receive a given threshold of votes from consumers on the platform are minted into non-fungible tokens (NFTs). Stakeholders on the platform can trade these assets on a marketplace that is part of the ecosystem.

Sound Village owners.

A Sound Village is a virtual real estate superimposed over an actual real estate on the map. Each Sound Emotion produced in the SoundsOfThings metaverse is tied to a Sound Village, which can be a city, town, estate, or even shopping mall.

As you move through the real world, you get to interact and consume Sound Emotions that are only accessible while you are at specific locations (Sound Villages). To some extent, this is similar to the experience one gets playing Pokémon GO.

A Sound Village is minted on the blockchain as a virtual real estate NFT that can be bought, sold, or rented. In particular, brands can rent Sound Villages, especially those with high traffic, to run campaigns.

This is similar to a business renting a physical real estate next to a high-traffic road to erect a billboard.


The Sound Emotions are more interesting by being mixed with professionally composed soundtracks. The musicians and producers who can compose these tracks are the most skilled stakeholders on the platform.

The soundtracks they produce can also be turned into NFTs that can be traded on a marketplace for their sentimental value and what they add to the Sound Emotions creators produce.


The SoundsOfThings is a platform intended to have traffic that can be monetized in more ways than the buying and selling of digital assets. Brands can create accounts through which they run marketing campaigns using Sound Emotions in Sound Villages.

The brands erect billboards in the SoundsOfThings metaverse. They pay sound village owners to do this.

Besides running marketing campaigns leveraging other creators’ content, brands can create their own sound logos, which they can use to grow a loyal customer base.

Brands paying content creators and sound village owners contribute to the flow of value through the metaverse, and in particular, the play-to-earn economy.


There are many ways one can invest in the metaverse.

One is to participate in private and public token crowd sales, where the project issues its native coins to the public. Those who buy the tokens during the token crowd sales stand to increase their worth as the coin’s value grows with increased economic activity in the metaverse.

The other way to invest is to join the NFT marketplace that is part of the SoundsOfThings metaverse. In this market, users trade Sound Emotion, Sound Village, and Soundtrack NFTs.