How can brands give their customers new experiences using sound?
Businesses, including major brands, have always recognized the power of sound to connect with consumers. When radio reigned, up to the end of the 1990s in most countries, brands put a lot of effort into leveraging sound, and indeed, many created what easily be described as audio logos.
For example, even today, many from the older generation can easily associate a clear sound of a drink pouring into a glass with a sizzling sound with the coca-cola drink. Sound is powerful, especially when used with temptation bundling techniques to create new habits in customers.
The best time for audio content
Indeed, audio can do better today for businesses than just a few decades ago. That is because we now have superior sound production and consumption technologies, in particular, third dimension sound reproduction and binaural rendering, otherwise known as immersive audio.
Indeed, people now walk around with cinematic sound capacity through easily affordable smartphones and headphones. A few years ago, only big cinema halls could afford to acquire surround sound technologies such as Dolby Atmos, Aura 3D, MPEG-H, and Sony 360 Reality.
Besides, the quality of microphones has also improved significantly in the last few years. With a simple smartphone, an individual can now produce audio with quality that could not be achieved even with a huge budget, huge equipment, and huge team in the 1990s.
Apt audio content consumption infrastructure
Indeed, sound production and consumption sides technologies have never been this great. Still, the right environment and game theory had to be designed to make it possible that ordinary people can be interested in creating and sharing audio content as they do image content.
The Sound Of Things metaverse creates the necessary architecture based on a robust game theory to facilitate the creation and consumption of high-quality short audio content pieces. The platform also creates an environment where various stakeholders can share and benefit from the value generated.
Meanwhile, brands can use the resulting traffic to create awareness about their products and build communities of engaged, loyal customers, all through immersive audio.